– Develop optimization strategies that increase the company’s search engine results rankings
– Research SEO keywords to use throughout the company’s website and marketing materials
– Set measurable goals that demonstrate improvement in marketing efforts
– Monitor daily performance metrics to understand SEO strategy performance
– Efficiently communicate with other marketing professionals to align goals
– Collaborate with others within the marketing department to manage SEO strategy
– Write compelling and high-quality website content, including blog posts and page descriptions
– Update content and website links for maximum optimization and search engine rankings